To responsible for portfolio deployment, range management, campaign translation and execution, artwork translation, brand management and compiling and sharing key market insight conform agreed brand meaning and visual identity.

• Manages product adaptations within the context of central innovation decision making and coordinated all activities within the scope of launches of New Product Development or Product Adaptations.
• Is responsible for range management to ensure a sustained yield of rangeland products while taking into account range resource status.
• Manages external communication activities (including social media) and maintains relationship with media all in line with the communication and media strategy as defined by the Category Marketing Leader.
• Translates brand packaging design guidelines into brand artwork.
• Manage and develops brands (i.e. developing brand meaning & visual identity, manage local product adaptations etc.) within central Category guidelines and is responsible for executing brand activation by using above-and below-the-line instruments within the context of central brand activation guidelines.
• Is responsible for compiling knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends.
• Conduct Market Research data and analysis.