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Category Manager

Sales Khet Din Daeng Full-time Thailand

Job Description

Goal and Key Accountabilities

  • To Identify category growth opportunities that are anchored in fact based insights.
  • Develop category strategy & plans based on central & local marketing category plans.
  • Translate insights into convincing trade argumentations

Responsibilities / Key activities

STRATEGIC CATEGORY DEVELOPMENT

  • Support Shopper marketing manager in developing category vision and cascade on channel level.
  • Update Category Drivers with new products and initiatives launch.
  • Generate new relevant shopper / channel insights, lead Shopper / Customer studies.
  • Lead NP launch preparation from Shopper marketing side: route to trade, selling story, Perfect store KPIs. Collaborate with marketing to design the best bundle and the optimum trade support.
  • Participate in all AOP process to reach OPEX objectives.

STRATEGIC CUSTOMER DEVELOPMENT

  • Together with Customer shopper manager determine priorities on Category management projects, support him/her in leading top customer projects (JBP) and personally lead cross-customer / channel projects.
  • Run category, channel, and customer analysis to detect opportunities to increase category & brand sales for all customers.
  • Design assortment and shelving guidelines per channel to increase Company and Category profit.
  • Make proposal on shelf-decoration to ensure lay-out implementation and guarantee its permanence in a long-term basis to reach sales objective.
  • Run quarterly / monthly evolution of the category management projects.
  • Lead meetings with customers to present category expertise and vision.
  • Align with Shopper market manager on which segment will be key priority for each month / Quarter and prepare execution via 4p.

PERFECT STORE

  • Support Shopper marketing manager in leading Perfect store both National level and store level: defining the key opportunities on MSL for nationally and account-specific and also prepare and align with Sales Team for shelf position, share of shelf, assortment/ distribution opportunities, OOS, promotional executions etc.
  • Revise Perfect store KPIs annually or with new initiatives launch to deliver sustainable growth with on high sales efficiency level.
  • Lead Perfect store scorecard, provide monthly communication of Perfect store KPIs performance with Sales feedback, report qualitative summary to Shopper marketing manager and Sales Leads.

PROMOTIONAL ACTIVITY

  • Support Shopper marketing manager in developing promo strategy per channel based on brand objectives and company financial KPIs.  
  • Lead the proposal of new promotional activity with our products to increase our promotional effectiveness per customer and increase sales for both companies.
  • Prepare data support for discussion during inflation which will impact to price increase.

SALES FORCE

  • Develop and deploy educational materials, based on category knowledge, to deliver Category vision and drivers.
  • Help to prepare and participate in regional meetings to share future plans, relevant information and receive feedback.

Qualifications

Education: Bachelor in business, economics, or marketing.

Must have:

  • Minimum 3 years of experience in Shopper marketing
  • Trade marketing experience would be prefer.
  • FMCG (fast moving consumer goods) market knowledge.
  • Knowledge of information system tools (AC Nielsen, Egg digital, Kantar panel and Sell out from each retail)
  • Upper-intermediate English

Additional Information

We offer our associates plenty of opportunities to make a contribution today to the coffee experience of tomorrow. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. You can see this impact in the organization, the brands, the products and in your own development. 

JACOBS DOUWE EGBERTS (JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.