Category Development Manager - JDE Thailand
Job Description
Lead Revenue Growth Management (RGM) strategy into action in order to maximize investment budget in both MT and TT channel to achieve our company target.
- Understand the key insight of Consumer, Shopper and Customer database: Nielsen Retail Index, Dunnhumby, C-Smart and Consumer Panel in order to provide insights to support Sales team to drive Category Growth and achieve the Business Objectives. Identify business opportunity and turn into action plan
- Provide shopper, category and competitor insights to support sales team in strategic plans
- Monitor and track brand & category performance and evaluation of marketing mix
- Serve as the “navigator” by providing thought partnership with channel marketing and providing a holistic view of the shopper by category/customer
- Communicate and embed learning to increase the impact of insights into action by making them relevant to the Sales/Customer strategy
- Provide analysis base on insights to support Sales & Channel Marketing in strategic plans
- Monitor and track brand/pack/price/distribution performance for all channel
- Support the Commercial Team’s revenue management program by underpinning key decision making with actionable pack / price understanding
- Provide the evaluation of promotions towards the objectives and provide insight-based recommendation for promo optimization
- Add value to knowledge sharing by connecting the dots about the shopper and customer to show cumulative knowledge
- Lead shopper research and led local shopper research when required
- Research Agency Management and manage project within approved budget
Qualifications
Education:- University degree:- Business management, Finance, or relevant
Must have:
· Minimum of 5 years experiences
· Sales experience recommended
· FMCG experience preferable in an international environment
· Good knowledge of English
· Knowledge of several information system tools (ac Nielsen, SAP, Dunnhumby, C-Smart, ect.
- Experience in developing and delivering shopper insights/category development projects, working in close partnership with key customers and external agencies
- Strong analytical skills – ability to synthesize and integrate learning from multiple sources and see the connections in data, trends and events in order to generate Insights
- Strong presentation skills – comfortable presenting internally / externally to all levels
- Listening and influencing – actively seeks and understands the input of others to gain broad alignment to ideas to drive successful delivery of goals
- Negotiation and influencing skills – comfortable influencing and negotiating with external customers and agencies
Additional Information
We offer our associates plenty of opportunities to make a contribution today to the coffee experience of tomorrow. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. You can see this impact in the organization, the brands, the products and in your own development.
JACOBS DOUWE EGBERTS (JDE) For more than 265 years, we have been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, TiÓra, Super, Kenco, Pilao & Gevalia.